reports of listed companies fail to show mostly the vision of the respective DG is present in each of the decisions made by it is minimal and results in a language that everything is measurable and explains its financial statements showing the process is, that production areas seeking greater effectiveness and efficiency in the manufacture of their products, marketers are occupied as possible to maximize your brand, with the vital support of the counter with appropriate compliance with its tax burden by making financial deal with his true skill in general management.
preferences to select CEOs of companies have changed over time, sometimes it was necessary to take care of the production process, above all, in other cases sales were all that mattered and our reality is that management adequate cash flows and their impact on profitability is vital, with thorough analysis of risk management.
local and international analysts have concluded from the facts observed in the average business anywhere in the world that has come the time for holding the chair Financial CEO of the company and that is why for example CFO Magazine The Economist Group, found that in the 90s only 10% of CEOs came from the career in finance, while in the decade the figure reaches 20% growth of 100%, these numbers refer to the 500 leading companies in the U.S. and it is not difficult to ensure that marks a clear global trend, the recent events on the market.
The choice of director of finance is understandable in a time of crisis in accounting and financial problems for organizations. At such times it is better to have the subject matter expert front organizations and if this is enriched with a number of values \u200b\u200band virtues of ethical behavior much better.
The real comparative and competitive advantage for organizations is to have an efficient Chief Financial Officer, and in good financial times past have been the difference for some Mexican companies in critical situations such as devaluations and these companies not only remain but have been with a projected consolidated truly sustainable. The modern financial
not only think about the management of cash flows of the company but we see leading nonprofit organizations and making decisions even in the areas of social responsibility which will almost certainly pay is intangible but valuable, successful cases of social responsibility to the letter of a restaurant we found.
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