The combination of Barley Grits, Rice, Hops and Water in an industry has been the cause of the solidity, strength and growth of our proudly Mexican company founded by Don Pablo Diez Fernandez, October 25, 1925 , Cervecería Modelo, which currently leads to surprising results Mr. Carlos González Fernández.
speak of his achievements would be a long lasting talk but more importantly bailing as does Maria del Carmen How, when visiting the plant in Mexico highlight the following: beer
This group currently is located on the site No 85 Best Global Brands ranking in its 2010 edition, which became the first American brand to enter this elite ranking above brands such as Ferrari, Heineken, Starbucks and some other more.
is a company accustomed to double-digit growth annually and this is extremely important because of the characteristics of the world market, for it has total assets more than 116.100 pesos whose strength is in their liquidity ratio which is 4 to 1, since it has greatly strengthened financial structure in its equity and low debt on company size and generate an EBITDA of around 33% according to the results of 2Q 2010. Model
has an annual installed capacity in Mexico 65 million hectoliters of beer. with national distribution agencies and international marketing companies for which the mark over 160 countries are recognized and enjoyed by her demanding process and the use of advanced technology.
The company has recognized the importance of investment in Mexico and is so that the plant open $ 600 million last March in Nava, Coahuila, is 40% cheaper to operate than seven additional plants in the country and that this plant produces 2.5 times the amount of beer per employee, the form creative distribution is also the presence of branded stores, known as, Extra, strategically located throughout the republic.
produces some of its own supplies from raw materials, containers, packaging and machinery through subsidiaries and / or partners. This ensures the supply, proper machinery and materials quality and an efficient production process, distribution and timely delivery of the product finished.
since 1997 is certified with ISO 9002 international standard thereby gaining competitive advantage also acquired the certificate of clean industry two years later, has an exemption to the phase 1 environmental continence program in Mexico City for the purity and good treatment their environmental performance.
No way, passion rules.
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